Beauty Tips For Body Care
Some things are not new, and The Ordinary is not the first one in doing some things that I am going to mention (some, not all). But I have the feeling that TO has done an amazing movement (marketing movement) in the skincare industry and I am going to make a list of the things that I wish the other skincare brands would do:Stop doing amazing potions and lotions and totally ruining them with fragance. Why??? (to those of you who can use fragance, the envy is deep, hahaha).Sell skincare without clearly stating the percentage of the active ingredients, just the same as it is done with drugs in the US, where you buy a sunscreen and you know how much titanium dioxide it has. Let's get serious, we use this things on our bodies. It gets inside. Eeeew!!!Stop calling funny names followed by a registered trademark name to a mix of basic ingredients put together in a jar for marketing's sake, like "Anti-aging miracle brigthening pot broth TM" to a bunch of different retinoids put together with niacinamide with the only purpose to charge more for the same old and well known stuff.Stop looking for fancy flowers growing in Mars to make an extract that you give to ten of your best friends, and eight of them reeaaally love because it seems that it gives the feeling of a better appearance in cloudy days after taking a coffee, so you can say that 80 percent of customers are satisfied with your exotic potion. I want serious studies, peer reviews, whatever else. I want proof. Who is not happy after drinking a coffee?????Stop using the word hypoallergenic. That's a lie.Stop saying that your stuff is non-comedogenic. REALLY? Another lie. Big fat lie.A fair price. If I am buying a miraculous serum that is nearly plain baby oil, I want to pay for baby oil, not being robbed.I want more skincare lines like The Ordinary, another alternatives, different textures, more formulations, simple or complex. Alternatives, really.I want a clear difference between skincare and cosmetics. I want a skincare industry, skinCARE, not beauty industry. Healthy skin, just that. First, healthy skin, then everything else. But, correct me if I am wrong, I have the feeling that the vast majority of the beauty industry is designed and it is targeted to give an inmediate sense of pleasure (via textures and scents), and not results. It's like "who the hell cares if it works or not, it feels incredible when I put it in, and smells fantaaastic". I want things to work in the first place!!!So what about you guys: do you wish the skincare industry was more clear about their products? Where do you wish the skincare companies to go from here? Are things pointing to the right direction?I have an age, I am 45 (it feels like I am talking about someone else, hahaha), and when I was in my twenties there was no way to know other people's opinion, just reviews on magazines (yeah "reviews"...), your friends opinions... Yeah, no Internet. It was a totally different world and most of the companies still live in that world, as if we were not going to share our views. Ever. Now we can do our research, we discuss efficacy, we learn about ingredients, there are hundreds of us interacting here everyday and also in several other plattforms, that's the reason why things like The Ordinary are being launched. Do you think that it is going to be the only one?Thoughts?
Girls Blog 2015
Submitted by Oslonian
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