[PSA] Vitabrid C12's stabilized ascorbic acid comes to Barney's in the USA

Beauty Tips For Body Care
I discovered this brand while researching methods of stabilizing ascorbic acid, what they've essentially done is sandwich it between zinc oxide and then encapsulated that in silica.This might highlight how useless an INCI is, because it would show as something like "Ascorbic Acid, Zinc Oxide, Silica" which some INCI analysers may say is just filler...in reality it's a very complex encapsulation processAnother benefit of this encapsulation process is that the ascorbic acid is slowly released to the skin over a period of 12 hoursYou can read the paper here: http://ocean.kisti.re.kr/downfile/volume/chemical/JCGMCS/2003/v24n4/JCGMCS_2003_v24n4_499.pdfKorean beauty leader, Vitabrid C12, is proud to announce the launch of their Vitamin C driven skin and haircare products in Barneys New York stores and on Barneys.com, the exclusive U.S. retailer of the brand. Available now, this also marks Vitabrid C12 as the 1st Korean beauty brand to ever be launched exclusively at Barneys. The line is based on the creation of Vitabrid CG, a brand-new proprietary Vitamin C complex, never used in a beauty line before (certified as a new material by the International Cosmetic Ingredient Dictionary).Traditional Vitamin C is proven to be beneficial to the skin, brightening skin tone, boosting collagen levels, and producing an antioxidant effect. For hair, it can strengthen thinning and weakening strands, prevent hair loss, and protect the scalp from UV exposure. But until now, the full potential of Vitamin C has not been realized due to its unstable nature. This is all about to change with the introduction of Vitabrid C12."We are thrilled to officially enter the U.S. market with Barneys New York as our exclusive retailer," says Ron Choi, Global Business Manager of Vitabrid C12. "This partnership is in line with our goal to become an authority in K-beauty innovations and excellence. With our launch in a retailer as esteemed and prestigious as Barneys, we hope to continue and expand upon the growth we have already seen in Europe and Asia.""We are excited to bring Vitabrid C12 exclusively to Barneys New York customers in the U.S.," said Jennifer Miles, Vice President, Divisional Merchandise Manager, Cosmetics, Barneys New York. "Our customers are always looking for the latest in skincare innovations, and Vitabrid C12's Vitamin C complex provides outstanding benefits."Vitabrid CG, the main component of Vitabrid C12, specializes in delivering active Vitamin C in a stable form through the use of a patented Layered Double Hydroxide (LDH) Technology. This proprietary organic-inorganic hybrid technology encapsulates active Vitamin C between bio-friendly mineral layers to deliver active Vitamin C continuously for over 12 hours, deep into the skin and scalp, down to the dermis. For skin, it smooths wrinkles, diminishes age spots and restores tone and firmness. As a skin-applied Vitamin C promoting collagen development underneath the skin, this results in younger, brighter looking skin. It even protects from the damaging effects of UV rays. For hair, Vitabrid CG stimulates collagen synthesis and scavenges free radicals in the scalp, preventing or delaying hair loss and promoting hair regrowth. Vitamin C is the most definitive and the safest substance for boosting collagen synthesis in the scalp, improving metabolism and making hair stronger.http://www.prnewswire.com/news-releases/vitabrid-c12-launches-in-the-usa-as-barneys-new-yorks-1st-exclusive-korean-beauty-brand-300501574.html
Girls Blog 2015
Submitted by kindofstephen