Tuesday, 23 October 2018

[PSA] Fake reviews from Herbivore Botanicals on Sephora.com?

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Btw, sorry for using the [PSA] tag! I wish we could have a [Corporate Drama] tag or something. Please also excuse my English mistakes. I’m not a native English speaker. View the screenshots here: https://imgur.com/a/GmWTBPo ContextMoon Fruit was released on September 8, 2016. After its release, the product gained mostly unfavorable reviews. Customers said that the product pilled and that the product grew mold. They also disliked the scent; the original scent was ylang ylang, as opposed to lavender and sweet orange). Herbivore (or Sephora) decided to pull down the product page for Moon Fruit while the product was reformulated with the new scent.The new product page for Moon Fruit was put up around December 2016 (first product review was on December 6, 2016). The reviews for Moon Fruit were still not all that favorable. On December 12, 2016, the founders of Herbivore posted a 5-star review on the Moon Fruit page to give instructions to their customers (see pic in album). Where it beganOn December 14, 2016, people who had been subscribed to Herbivore newsletter received an email asking them to share “a positive review and [they] will receive 30% off [their] next Herbivore.com purchase.” All people need to do was “email [Herbivore] a screenshot of [their] glowing review and [Herbivore] will send back a discount code.” The email also included detailed instructions on how to submit positive reviews and how to send proof of review to Herbivore. Additionally, there was a button at the bottom of the email that allowed users to quickly submit reviews on Sephora’s Moon Fruit page. Proof of fake reviews?On December 14, 2016 (the date when Herbivore sent out the email), there were 22 5-star reviews and 1 3-star review.On December 15, there were 11 5-star reviews.On December 16, there were 3 5-star reviews.On December 17, there were 3 5-star reviews.On December 18, there were 4 5-star reviews and 1 4-star review.On December 19, there were 1 5-star review and 1 4-star review.On December 20, there was 1 5-star review.On December 22, there were 2 5-star reviews and 1 1-star review.On December 25, there was 1 1-star review.On December 27, there was 1 5-star review.On December 28, there was 1 5-star review.On December 29, there were 1 2-star review and 1 3-star review.On December 30, there were 2 5-star reviews, 1 3-star review, and 1 2-star review.On December 31, there was 1 5-star review.On January 1, 2017, there was 1 5-star review.I could go on but let’s just stop here. Notice the dramatic decrease in number of reviews after December 15, 2016? December 15 was just one day after the email was sent out. If Moon Fruit was really that amazing, why did the number of favorable reviews drop that quickly? Chances are, those 5-star reviews were submitted by people who just wanted to get the 30% off discount code. Those 5-star reviews can’t be trusted. More proof of fake reviews Please see attached picturesI don’t think I will describe all of the pictures attached. I will, however, try to describe some connections I made when I took the screenshots. As you can see, domerdentist, LHolmgren, and candymain all review the same products: Pink Cloud and Moon Fruit. All three of them also reviewed both of these products on the same day. Both LHolmgren and candymain reviewed Pink Cloud on December 20, 2017. First reviews for Pink Cloud started on December 20, 2017. Both LHolmgren and domerdentist reviewed Moon Fruit on December 12, 2016. Both xrachellexx and naturalgal001 (lol) reviewed Moon Fruit before reviewing Jasmine Green Tea toner. They reviewed the products on different days, though. Both Blacksmith and jerik01 only had one review each, which was for Moon Fruit on December 14, 2016. Finally, alexispotter gave 4 different Herbivore products 5 stars on the same day on August 2, 2018.I also saw something quite suspicious while scanning the list of usernames that reviewed Moon Fruit. On December 14, 2016, users LHolmgren and LRussHolmquist both gave 5-stars to Moon Fruit. Both of those usernames seem similar to each other, right? I also saw a very suspicious username called “willylangylang.” (I will sound like a conspiracy theorist but please hold on…) Let’s separate the words in that username. “Will.” “Ylang ylang.” According to this Allure article, Julia “Wills” is a co-founder of Herbivore. And…ylang ylang is the original scent of Moon Fruit. (Am I reaching? lol) So what?While this “story” doesn’t seem scandalous as Sunday Riley’s, I don’t think Herbivore is being transparent with their customers. Asking customers to write “positive” and “glowing” reviews in exchange for a whopping 30% discount code (that’s 10% more than what Sephora VIB Rouges get during Holiday Bonus) is an act of dishonesty. The many 5-star reviews on Moon Fruit’s page don’t seem legitimate to me now. I wouldn’t have made this post if Herbivore just asked us to give our honest reviews on Moon Fruit, rather than wanting us to write favorable reviews for them.
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Submitted by choosingnameishard

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