Monday, 25 July 2016

[Research] Have you every been a victim of impulsively buying due to packaging? Reddit, I need you help!

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As a victim of impulsive buying, particularly products that I find to be packaged attractively, I'm trying to investigate whether others are experiencing the same and to ultimately arrive with a conclusion that would prove useful for academics, consumers, and businesses.Most of us are aware that attractive packagaing are used by marketers in order to attract our attention against the clutter of goods available. However, does the packaging actually initiate the urge to buy something inpulsively? Would the consumer's mood also play a role in this? Would a consumer in a good or bad mood be more susceptible to impulsive buying? I find that the psychological game that consumers engage in with marketers while shopping to be very interesting. And this study could branch out to different topics in the future since there is very little study about packaging and impulsive buying at the moment.This questionnaire is my road to graduation because I cannot continue with my research without it. I am an Msc International Marketing Management student at the University of Leeds and I ask for your kind help. I am willing to share the results after collecthing data as some of you might also be curious about the topic.Here is the link: https://qtrial2016q3az1.qualtrics.com/SE/?SID=SV_cwlT0jla23JKxuJ
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