[Miscellaneous] Is Deciem lying to us?

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Deciem's Hylamide line contains an (excellent, IMO) primer called HA Blur. As evident in both the name of the product and its description, they make a pretty big deal about the "unusual new form of Hyaluronic Acid powder" they are allegedly using. According to them, this hylauronic acid powder is the cause of the blurring effect and the real magic behind this primer. (Side note, all hyaluronic acid is powder form initially).Indeed, they really hype this up quite a bit. They go on to say:Hyaluronic Acid has never been used for this purpose before and renders HA Blur compatible with all makeup and all skin types, while the blurring effect is exceptional.So here's where things get questionable.One of the ingredients in HA Blur is methyl methacrylate/peg/ppg-4/3 methacrylate crosspolymer. Here is INCIDecoder's description for this ingredient:Little spherical shaped particles that are modified to become water-loving so that they can be easily used in water-based formulas. They enhance the product texture and have light-diffusion, aka soft-focus effect properties.I can't find any other sources that explicitly describe the purpose of this ingredient, but INCIDecoder's description is supported by both other sources on similar polymers and, perhaps more obviously, the ingredient's name.Long story short, it looks like the magic behind Hylamide HA Blur is caused by methyl methacrylate/peg/ppg-4/3 methacrylate crosspolymer rather than some miraculous new form of hyaluronic acid.I cannot say with 100% certainty that Deciem is lying about this, but it sure looks like they are, and that raises a couple of other questions. 1. Why would Deciem lie to us? and 2. What else might they be lying about?Maybe they just want to protect their trade secrets. After all, they have made a lot of legitimately good, innovative products. But is it ethical for them to lie to us in order to do so? I'm not sure.Here's what I'm more worried about.Across most of their lines (but especially NIOD) they make some pretty big claims about all their cool-sounding "complexes" and other unconventional ingredients that aren't necessarily supported by any reliable, verifiable evidence (or any evidence at all, for that matter). So that begs the question: Are they trying to lure in science enthusiasts with scientific-sounding claims that appear to be true but don't actually hold up under scrutiny? (**with some, but not all of their products)I don't hate Deciem or anything, but after making this potential discovery I just thought it would be a good thing to bring up. I would be interested to hear ScA's thoughts on this.
Girls Blog 2015
Submitted by _slightly