[Misc] ELLE claims $1200 serum with gold and pearls is "worth it" and "heavily rooted in science research" - discussion on science as selling angle and acceptable price point

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First time poster, long timer lurker, yadda yadda. I came across the following article on new La Prairie Platinum Rare Cellular Night Elixir aka a night serum: ELLE articleI started out doubting yet slightly interested. The first chapters discuss howAll of La Prairie's products are heavily rooted in science research. So, you’re really getting what you pay forSounds interesting, even if the price tag is super high... But what is this? The only ingredients mentioned are gold, pearls, caviar and platinum. I followed the link to La Prairie's own web page, and can't find ingredients there, either. I could however find the following excerpt on the science behind the product:SCIENCEPlatinum Rare Cellular Night Elixir is simply the most powerful rejuvenating potion to emerge from the La Prairie laboratories. It supports the four functions essential to the skin’s complete regeneration process, helping it to detoxify and be nourished, to breathe and boost its own immunity. For the first time ever, these four key functions are addressed in a single, extraordinary formula. Platinum Rare Cellular Night Elixir offers the highest concentration of La Prairie’s exclusive Cellular Complex, combined with the Advanced Platinum Complex, a unique blend of rare, active ingredients.So, my thoughts on this are the following. First, yay, looks like "science" is finally breaking through as a selling angle! The first things this article mentions are that very famous people used the product of this brand and that they are heavily rooted in science. As Internet and brands like Ordinary have made skincare science more accessible (both in terms of price and in terms of making average consumers more knowledgeable about skincare ingredients) it seems that many brands are starting to follow suit. They emphasise science, some announce percentage amounts of active ingredients, etc. A great change!However, my second point concerns the fact that this is, as I said, a selling angle. In this case the writer does discuss the claimed benefits of e.g., caviar, but doesn't compare them to ingredients actually known to improve skin and their efficacy in relation to them. Plus her claim that "Gold has been shown to brighten complexion over time." Where exactly...? She included a photo of herself to show the effects of the product on (her admittably amazing) skin, but doesn't show her "before" picture. The science doesn't seem very foolproof here.Finally, a third point to consider: even if this was a super product combining the effects of retinol, AHA, BHA, vitamin C, E, niacinamide, hyaluronic aciod, and ceramides all together, would you consider paying $1200 dollars for a skincare product? This sub tends to prefer cheaper products, which I think is great in terms of being more accessible to more people. Sometimes I love to pamper myself and splurge on skincare, though, and I dream of Drunk Elephant. However, $1200? That is... going a bit too far for me. I don't think there is a serum worth that much. At least not for me.
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Submitted by _kanisteri_