Wednesday, 21 October 2020

[review] My review of using the online personalized skin care service Helloava.co

Beauty Tips For Body Care
In an effort to diversify my routine and to just get a second opinion on my skin care needs, I signed up for Helloava. According to their website, HelloAva “acts like a beauty consultant by helping clients find the right products for building a personalized skin care regimen”. Customers start the process by filling out a questionnaire about their skin and any problems they want to address, like wrinkles or dark spots.After filling out the questionnaire, clients then meet with a licensed aesthetician (video call) for 15 minutes to discuss skin issues and goals. Following the meet, Helloava’s algorithm generates a list of products based on your questionnaire, and the aesthetician (after meeting with you) chooses the best products for you from the list and makes them available for viewing on your curation page. After you access your curation page, you have three days to make a decision on buying any of the products. Note that Helloava does not have their own brand; the products recommended to customers are products already available on the market.The cost for the curation and video call was $10USD (13$ CAD since im in Toronto). Enrolling was easy enough, and the skin care quiz took about 5-10 minutes. After completing the quiz and paying for the service, you are provided a link to a calendar to book your zoom appointment. I scheduled mine for the following day.The meeting went well. The aesthetician was nice and friendly, and very easy to talk to. They send you the name of the aesthetician you will be meeting before hand, so I was able to look her up. Sure enough she is licenced in the state of New York and attended a reputable program.She asked relevant questions and took into consideration things like budget and lifestyle. She asked me to bring my face closer to the camera so I could show her more clearly some of the issues I was dealing with. She seemed knowledgeable and interested, and for the most part, spoke from an evidence based perspective.There were just two yellow flags that I noted in our meeting. Granted, I’m not an aesthetician by any means. I’m a skin scare junkie and an interdisciplinary researcher in my day job, so any knowledge I have regarding skin care is purely based on my own seeking out. That being said, she did say two things that I don’t necessarily agree with: 1.) she told me to use face cloths when using a facial cleanser to get off all the cleanser residue and 2.) that glycolic acid is a better treatment for dark marks and PIE versus something like Azelaic acid. In particular, she noted that Azelaic acid isn’t a well-studied ingredient and we don’t know much about it.She did mention she’s old school, so since Azelaic acid is more of the new kid on the block (especially in comparison to something like glycolic acid) I can see why that’s her stance. However, I’m not sure I can get on board with using face cloths, but again, I would say these were only yellow flags for me.Naturally, the thing I was most excited about was the curation. It took about 30 minutes to get the link to my curation page after our meeting. In total, there were five categories of products: serums, toners, moisturizers, treatments, and masks, and about four-five products in each category. Of the 20+ recommended products in total, I only knew of about seven of them. Some were from big name labels and some were from brands I’ve never heard of. The curation page also ranks the top products recommended for you, based on a percentage of good fit. Overall, the products were definitely individualized to my specific needs, and there were two products in particular that I did not know about that I really thought were gems. I intend to order these two in the near future when I am done with my current actives.The thing I liked most about the site was how individual it could get. I am highly sensitive to fragrance, I have a lower budget, and I am allergic to some common ingredients. The aesthetician and the algorithm accounted for all of that, and really showed me products specific to my needs.One thing to note is that if you don’t cancel the subscription within three days, they automatically purchase the products for you using your credit card info. So, it’s very much an opt-out program, I luckily noticed this on the last of the three days or I would have been charged $272 USD for all of them.Also, something nice to note is that the 10$ cost of seeing an aesthetician can be applied to buying one or some of the products curated for you, if you choose to do so. I did not, so I lost the 10$.Overall, I’d say it is a good service and was happy to discover some brands and products I was not aware of!
Girls Blog 2015
Submitted by contigoahora

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