Beauty Tips For Body Care
Hi! Reposting this as I got mod approval.I'm Annie, I have a podcast that covers beauty news, and I have only fangirl-ed over one of my interviewees so far: Paula Begoun. While I had massive respect for her business before the interview, and am an unofficial spokesperson for 2% BHA Skin Perfecting Toner, I walked away from this interview pretty obsessed with her.Some interesting takeaways from our conversation:-She's funny and completely endearing. Not just trying to hit a bunch of talking points to promote her brand.-She was a skinfluencer long before social media/the internet. I bet a bunch of SCA's knew this, but I didn't realize she was already a bestselling beauty author before launching Paula's Choice.-Related to the last point, she's kind of like that episode of South Park where they joke that the "Simpsons already did it," but Paula already did it. She was the first skincare brand to be on the internet she involved her community in product development, she married "content with commerce" with beautypedia/Paula's Choice, she even had a radio show on skincare and beauty news.-She has no idea her brand is big on Tiktok, even though there's a ton of media coverage about how Paula's Choice is the most talked about brand on Tiktok.-She didn't take on investment money until 7 years ago. That's INSANE considering she launched the brand in 1995.-The 2% BHA Skin Perfecting Toner was a product she made for herself, her team didn't even want her to launch it.-She does not believe in things like jade rolling/facial massage. She says it stretches the skin and creates sagging.-She's obviously super rich from owning her own global beauty brand, but she recently traded her BMW for a Hyundai and prefers it way more. Lol I don't know I just think this is funny.-She isn't anti-jar because of bacteria/etc, she's anti-jar because it decreases the efficacy of the formula by introducing air/etc.Here's a link if you want to listen. The podcast is called Eyewitness Beauty.Thanks for reading!
Girls Blog 2015
Submitted by therealannieokay
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